Monday, November 24, 2008

More Doom and Gloom?

I just saw that Turbo and Luxury & Exotics magazines have both closed their doors. Magazines are a good way to gauge the health of an industry. This is where advertising dollars are spent. If the advertisers believe that their ads aren't drawing business they won't continue throwing their budget away on ads drawing no business. If they aren't generating revenue then they have smaller advertising budgets to work with and that completes the circle of death for a magazine. The largest generator of revenue for a magazine is from it's advertisers. When all is said and done what will be left of the tuner industry is the big question! Here's a pic of Eva Mendes to cheer you up!

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